Pitch

Since Nokia caters more to the older age category, the current goal is to revitalize its look by adding a bit more complexity to the current one. Also, when taking a look at commercial possibilities, adding a bit of humor adds to the idea of making Nokia a lot more recognizable. On the contrary to the original logo, the new "Star" design combines to the old with the new. Binding the pre-information age "chevron" logo with the more recent "Connecting People" design. Getting the best of both worlds in the marketing industry. As for the star, as a symbol, it represents the new innovative technologies coming out of this company, and is an ode to the previous generation of innovators that have waled the halls of the corporation.

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