Project Reflection

What about your project was most successful? Explain
I think the commercials turned out really well. It was hard to come up with an idea for Nokia that would be interesting, yet distinguishable at the same time. But once the foundations were laid for the commercials, the rest wasn't too much of a challenge and I think the end result was successful.


What about your project was least successful? Explain.
Coming up with 50 logos was definitely the hardest part of the whole project. Not only did I have to come up with 50 logos (which was extremely time consuming), but trying to work with a text based logo was definitely a challenge.


How did you manage your time during the project?
I think I used the provided class time very efficiently. Also, I worked on the project at home as well, since I did have most of the software necessary for the successful completion of project.


What would you change about your work?
Maybe change the Nokia font itself. I was hesitant to change the Nokia font because to me, it seemed like Nokia's signature look. Also, I should have experimented a bit more with ideas for the designs, rather that sticking with the chevron/star design alone.

What mark do you believe you have earned on the project? Explain.
I think my project falls within the 85-90% range. I think the final product turned out pretty well, and although there were some difficulties here and there, I think I'm quite satisfied with the end result.

Nokia Messenger

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Newton Ad

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Commercial Ideas

1. Newton Ad

•  Comical, so the audience remembers the silliness
•  Enacts Nokia's slogan 'Connecting People'

     2.  Nokia Messenger

• Mysterious feel to it
• Feeling of Aid (Reliable)
• Enacts Nokia's slogan 'Connecting People'

Final Logo

• Linear streaks bring back the nostalgic times of the transistor age
• Bolder look
• Light Blue to Dark blue, so its adds to the boldness (Blue being Nokia's colour)
• 'Connecting People' written in Gill Sans MT (Font is more up-to-date compared to the old font)
• Star adds a representative symbol, which text sometimes cannot uphold
• Signature Nokia Font in use, so that the logo is still recognizable
• Logo looks a lot more complex, but easy on the eyes (visually appealing at the same time)
• Logo doesn't look too different from the old one, so its still recognizable 
• Logo has a bigger impact on the viewer, compared to previous logo
• Logo can fit on the back of a phone, the text and the logo can basically be displayed everywhere else.

Logos

Colour

The reason why i chose darker colours is because brighter colours have more of a shock value, whereas darker colours have more of an impact. Also, The darker colours are also the middle ground between black and others.

Characteristics

The new Nokia logo will look a lot more complex, but simple to the eye. Trying to stick to the current Nokia font would be better, considering Nokia has its own recognizable font. This way, not everything is different and the logo is still recognizable. Taking a look at the previous logos, the 1965-1998 logo seems a lot more fitting to Nokia's name, compared to its current logo, which seems too simple and bland.

Pitch

Since Nokia caters more to the older age category, the current goal is to revitalize its look by adding a bit more complexity to the current one. Also, when taking a look at commercial possibilities, adding a bit of humor adds to the idea of making Nokia a lot more recognizable. On the contrary to the original logo, the new "Star" design combines to the old with the new. Binding the pre-information age "chevron" logo with the more recent "Connecting People" design. Getting the best of both worlds in the marketing industry. As for the star, as a symbol, it represents the new innovative technologies coming out of this company, and is an ode to the previous generation of innovators that have waled the halls of the corporation.

Market Demographic

The proposed market demographic is targeted to owners of Blackberry phones, and other professional sources. However, the idea that the target audience could also be expanded to the post-education citizens by appealing to their natural feel of professionalism.
Youth could also be targeted, on the other hand, by the simple use of advertising. Let that be viral, or conventional. By making subtle references to popular themes of the time.

Good Brand

RIM (more specifically the Blackberry) can be seen as of one the many successful brands out there, along side with Apple and the few others. All of its devices have a unique design and its quite distinguishable when compared to most other smartphones. When taking a look at its logo, it is quite unique and recognizable.

Rebrand Personality

Professional, but at the same time looks like the fun type of guy. Display a confident and fresh look, maybe the type of person most people would look at and want to be associated with. 

Current Brand Personality

If Nokia were a person, he would be in the late 40s range trying to act like he is in his early 20s. He seems boring/dull and the type of person who would keep to himself the whole time. He seems like he tries to look 'chic', but fails to do so. Also, it seems like Nokia is lagging behind when it comes to fashion and doesn't seem bothered about that.

Rationale

The logo seems like it was created under pressure, almost what you would expect when much planning hasn't been done. It's very text based and could use some sort of imagery; considering that devices are getting smaller, and a full text logo will be too hard to recognize. Its associated with its colour: A dull blue tint. It has a very corporate look to it and seems like it wouldn't be very appealing to a younger audience. The font could definitely use some work, maybe something that represents the current era/generation. Nokia's logo needs to adapt to the current demographic: Civilized , short attention spans.

Day 2

It has been decided, Nokia is what I will work with for the remainder of the summative! Hopefully...

Day 1

Can't decide what logo to work with; IBM, Visa, Guess, Shell, Nokia....